I regret to disappoint those who have arrived expecting an inebriated tribute to the British public house. In 'King's-Arms'-bereft France, the word pub is short for la publicité: also falsely friendly, for it means 'advertising'.
French advertisements are in the main much the same as advertisements everywhere: irritating (but for their being in French), garish and depressingly materialistic. Nevertheless, I have observed several campaigns or quirks which, if not peculiar to France, would look rather out of place in Britain:
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| Hervé Marseille, Senator-Mayor of Meudon and the Municipal Council wish you a Happy New Year, 2013. |
First come messages from Monsieur Hervé Marseille, Mayor of Meudon (not of Marseille, alas, although he is incidentally also Senateur for the Hauts-de-Seine). He and the town council wish the good people of Meudon a Happy New Year. The poster above has appeared on bus-stops and small bill-boards all over the town, and on the municipal web-site. Equivalents appeared in Paris as well. Even if an electoral concern doubtless has something to do with the warmth of these wishes, it remains a nice gesture.
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| (from www.saintaugustin.net). 'Giving - receiving: (I) give to the Church! Church funds: everybody is involved!' |
The second are advertising campaigns undertaken by the Catholic Church to request financial support (for priests' allowances, for the support of retired priests and for material maintenance),
something unthinkable in England. Not even the C. of E. does this, in fact. (If I feel brave enough, I might write a further post about the Church in France, because the religious landscape of France is very interesting, especially compared to Britain's). 'Denier de l'Eglise' does not mean a 'denial' (one hopes!) but comes from the Latin denarius - in short, another word for money. And who wouldn't donate, if it makes you as serene as the lady in the photo...!
Many French advertisements and posters also use the first person as an imperative: 'Je donne pour l'Eglise', or 'Je monte - je valide', to remind bus passengers to stamp their tickets. An interesting usage which does not exist in English.
3. Finally, we see very few adverts in Britain containing funny words from other languages, but here is a new French advert for package-holidays:
| Mais qu'est-ce que c'est alors, le « fun »? |
| 100% French-speaking? |
This huge bill-board at Montparnasse also astonished me:
I will also write another blog-post about Anglicisms like this, and about the slow tremendous seep of the English language and of Anglophone culture into France, which is invisible from Britain.
There - I think that more or less covers French advertisements. No doubt a post about the English pub will follow one day...





